Canterbury has always held a special significance to AMI. But everything changed after the Christchurch earthquake. With an unprecedented level of insurance claims, customer confidence in AMI was at an all-time low. How could AMI win back its place in the hearts of Cantabrians?
The answer wasn’t a big brand campaign, but rather a series of personal, targeted communications which would retain and restore confidence among existing Canterbury customers and bolster AMI’s revenue by increasing policy uptake across the customer base.
By 2016 the public’s overall confidence in AMI had shot up by 20%, with customers who received our communications scoring 10% higher.What’s more, there was a significant uplift in the number of existing customers taking up additional policies. Overall, AMI Canterbury is back into positive growth as a result of the communications, providing a 9,237% ROI for the campaign.