Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1Icons
Menu

Rebuilding customer loyalty in Christchurch

Case Study AMI

Challenge:

Canterbury has always held a special significance to AMI. But everything changed after the Christchurch earthquake. With an unprecedented level of insurance claims, customer confidence in AMI was at an all-time low. How could AMI win back its place in the hearts of Cantabrians?

Idea:

The answer wasn’t a big brand campaign, but rather a series of personal, targeted communications which would retain and restore confidence among existing Canterbury customers and bolster AMI’s revenue by increasing policy uptake across the customer base.

Results:

By 2016 the public’s overall confidence in AMI had shot up by 20%, with customers who received our communications scoring 10% higher.What’s more, there was a significant uplift in the number of existing customers taking up additional policies. Overall, AMI Canterbury is back into positive growth as a result of the communications, providing a 9,237% ROI for the campaign.

 

Download the full case study here.

Gold NZDM - Channel

2016

Have a read of the other case studies!

Head back